Sri Lanka is poised to become one of the most influential nations in South Asia. It is currently experiencing immense sense of optimism and growth. Its close proximity to India and its strategic location in the region makes it a perfect hub for fashion in South Asia. With a population of over 1.5 billion, South Asia is showing great potential as the next important luxury and fashion market. Colombo Fashion Week is driving the hub concept by positioning itself as the Spring Summer and Resort wear fashion week.
Colombo Fashion Week is a completely integrated showcase, aimed at developing a South Asian fashion hub, which encourages and promotes commerce between regional designers and retailers. Its main aim is to uplift the fashion industry of Sri Lanka, and its approach is multifaceted.
CFW identifies promising young designers before offering them guidance and internship through CFW’s Technical Studio. These designers then become part of the international showcase, gaining the opportunity to interact with and learn from established designers, as well as exposure to high potential markets.
By encouraging Sri Lankan designers to use local textiles and crafts in their designs, it helps to boost related industries. CFW is also developing a Sri Lankan and a regional buyer network to start a commercial dialogue with designers.
All of this combined creates a sustainable local fashion industry, constantly offering opportunities for designers with potential, existing designers, and building upon the success of the local apparel industry for the benefit of all.